Publishing To Social Media From The Sky

Publishing by definition is when an artist decides to produce his or her work and make it public by disseminating their work to others either at a cost or none. In order for an artist to become recognized for his or her her, the work must be distributed to customers by sharing them on online outlets to include social media, selling them or presenting them at different exhibitions. Because of technological trends, different market segments are dependent on the availability of information within the internet, especially social media platforms such as Facebook, Twitter, Instagram and others. Because of this, it is crucial for an artist to have his or her work in those outlets. 

However, one very important aspect in regards to social media is that by publishing media in those outlets, one could possibly become a victim of theft, which might lead to loss of potential income and plagiarism by others. It is imperative for artists and start-up companies to develop a detailed social media strategy to mitigate the risks involved. The purpose and use of social media outlets is to be able to connect and engage with the public in order to develop brand recognition and gain reputation for one’s work.

I believe that the most important aspect of social media is the need to determine what material is published and what is not. If everything is published and distributed without any sort of control, the possibility of someone saving that image and using it for his or her needs increases exponentially. Social media users should establish a guideline on what to publish, in which outlet will it be posted and when. In addition, a risk analysis must be conducted in order to be able to determine whether the risk of publishing an image or video to be used without permission or consent is less than the chances of creating a hook. A successful social media strategy should develop steps in order to create “hooks” to capture the attention of the public, create a reputation that increases recognition that will lead to an increase in profits.

The only way that this would happen is if the artist has his or her beliefs at heart at all times. If the artist keeps doing what he or she believes and likes, then profits will be a consequence of the art. Money and profit should not be the end result, but a consequence of doing what makes you happy.